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- 主辦單位：青島市人民政府
- 承辦單位：中國國際貿(mào)易促進委員會青島市分會
- 支持單位：中國酒類流通協(xié)會、中國葡萄酒協(xié)會
- 展會地址：福州南路87號福林大廈A902
- 展館名稱：青島國際會展中心
- 會議時間：2019/11/22至2019/11/24
- 聯(lián) 系 人：范先生
- 電 話：15042671749
- 傳 真：0532-55552901
- E-mail：15042671749@163.com
- 網(wǎng) 址：qdwinexpo
l 展會介紹 Introduction:
2019 ASIA WINE青島國際葡萄酒及烈酒博覽會作為東北亞最大的葡萄酒進出口交易平臺，展出面積達20000平米，將吸引世界葡萄酒10大產(chǎn)區(qū)國家的葡萄酒酒莊、世界知名葡萄酒生產(chǎn)商及運營商前來參展參會。ASIA WINE由青島市人民政府主辦，中國國際貿(mào)易促進委員會青島市分會承辦，青島金諾國際會展有限公司具體運營。該展會運營過程中更是得到各省市中國國際貿(mào)易促進委員會、世界各國駐華大使館及領(lǐng)事館等國內(nèi)外政府部門與相關(guān)組織的大力支持與參與。
ASIA WINE借助國家“一帶一路”利好政策及青島地理位置的優(yōu)勢，在青島這一展示窗口將海外優(yōu)質(zhì)葡萄酒與烈酒商品引入中國，同時為中國各大葡萄酒展商搭建產(chǎn)銷貿(mào)易平臺，實現(xiàn)將青島打造為東北亞葡萄酒交易中心的目標。
2019 ASIA WINE Qingdao International Wine & Spirits Exposition, the largest wine import and export trading platform in Northeast Asia, will attract wine wineries, world-renowned wine producers and operators from the world's top 10 wine producing countries to participate in the exhibition, with an exhibition area of 20,000 square meters. Sponsored by Qingdao Municipal People’s Government and organized by China Council for the Promotion of International Trade, Qingdao Sub-Council, ASIA WINE will be operated by Qingdao Jinnoc International Expo Co., Ltd. During the operation of the exhibition, it has been strongly supported and participated by domestic and foreign government departments and related organizations such as the China Council for the Promotion of International Trade of all provinces and cities and the embassies and consulates of various countries in China.
By virtue of the favorable policy of "The Belt and Road" and the advantages of Qingdao's geographical location, ASIA WINE has introduced overseas high-quality wine and spirits products into China in this exhibition window of Qingdao. At the same time, it has built a production and marketing trading platform for major wine exhibitors in China to achieve the goal of building Qingdao into a wine trading center in Northeast Asia.
l 展會時間 Exhibition Date：
2019年11月22日-24日 Nov 22 to 24, 2019
l 展會地點 Exhibition Venue：
青島國際會展中心 Qingdao International Convention Center
l 主辦單位 Sponsor：
青島市人民政府 Qingdao Municipal People’s Government
l 協(xié)辦單位 Supporters：
中國酒類流通協(xié)會 China National Association for Liquor Circulation
中國葡萄酒協(xié)會聯(lián)盟 China Wine Associations Alliance
l 承辦單位 Organizer：
中國國際貿(mào)易促進委員會青島市分會
China Council for the Promotion of International Trade, Qingdao Sub-Council
l 運營單位 Operator：
青島金諾國際會展有限公司 Qingdao Jinnoc International Expo Co., Ltd
l 上屆回顧 Review :
2018青島國際葡萄酒博覽會參展商總數(shù)389家，來自全國15個省市自治區(qū)，展位1000余個，展出面積20000平方米，涉及了拉圖嘉利、榮耀、奔富、格萊佐、至美、德國約翰山、意大利伯塔尼、西班牙卡佩羅、蒙特斯、伊拉蘇酒莊、宇宙 、縫紉機天使、葡萄牙斯坦利、格魯吉亞斯大林、南非羅伯森酒莊、保樂力加、夏迪、1847、黃尾袋鼠、賈斯汀、瑪卡酒莊等297個知名葡萄酒品牌和酒莊。
同時，國內(nèi)知名品牌包括張裕、威龍、華東、九頂莊園等11家企業(yè)也大面積參展。到場觀眾共20359名，其中專業(yè)觀眾16700名，分別來自28個國家和地區(qū)以及中國境內(nèi)26個省、自治區(qū)、直轄市和特別行政區(qū)。為豐富展會內(nèi)容，倡導葡萄酒文化，引導觀眾了解葡萄酒。展會現(xiàn)場舉辦22場豐富多彩、別具一格的專業(yè)活動，其中專業(yè)論壇峰會1場、研討會6場，同期澳洲、西班牙、德國、葡萄牙、意大利、阿根廷、美國、上合組織成員國等十幾個國家專業(yè)大師班活動13場，2場葡萄酒比賽，多個維度為展商與觀眾帶來更專業(yè)更有趣更多元化的參會體驗。
l 展會規(guī)模 Exhibition Scale:
ASIA WINE東北亞（青島）國際葡萄酒及烈酒博覽會規(guī)模升級
Scale Upgrading of ASIA WINE Northeast Asia (Qingdao) International Wine & Spirits Exposition
今年，您將成為700+參展商中的重要一員
今年，您將面對30000+的專業(yè)買家和跨界觀眾
今年，您將擁有20000+平方米的展會空間布局
今年，您將體會100萬+廣告投放的超級影響力
今年，您的到來，讓打造東北亞最大的葡萄酒及烈酒博覽會成為現(xiàn)實
2018年，第一屆ASIA WINE成功舉辦，為青島成為東北亞最大的葡萄酒進出口交易中心助力。2019年，ASIA WINE再次起航，增設(shè)了烈酒展區(qū)，國家展團的比例也將創(chuàng)新高。
This year, you will be an important member of more than 700 exhibitors
This year, you will face more than 30,000 professional buyers and cross-border visitors
This year, you will own an exhibition space layout of more than 20,000 square meters
This year, you will experience super influence of more than 1 million advertisement putting
This year, your arrival will make the creation of the largest wine and spirits exposition in Northeast Asia a reality.
In 2018, the first ASIA WINE was successfully held, which helped Qingdao become the largest wine import and export trading center in Northeast Asia. In 2019, ASIA WINE sets sail again, adding the exhibition area for spirits, and the proportion of national pavilions will also reach a new high.
l 宣傳推廣 Media Support
新華網(wǎng)、百度、搜狗、360、新浪網(wǎng)、搜狐網(wǎng)、網(wǎng)易網(wǎng)、騰訊網(wǎng)、雅虎網(wǎng)、人民網(wǎng)、中國經(jīng)濟網(wǎng)、鳳凰網(wǎng)、中華網(wǎng)、光明網(wǎng)、中國酒業(yè)新聞網(wǎng)、中國葡萄酒信息網(wǎng)、中國葡萄酒資訊網(wǎng)、WBO葡萄酒商業(yè)觀察、中國食品網(wǎng)、中國釀酒網(wǎng)、中國糖酒網(wǎng)、食品伙伴網(wǎng)、紅酒世界網(wǎng)、糖酒快訊網(wǎng)、食品產(chǎn)業(yè)網(wǎng)、食品展會大全網(wǎng)、第一展會網(wǎng)、酒一搜、意酒網(wǎng)、樂酒客、進口食品網(wǎng)、洋酒頻道、中華名酒招商網(wǎng)、酒業(yè)新資源、食品新資源、《華夏酒報》、《中國酒業(yè)》、《知味葡萄酒雜志》、《亞洲葡萄酒指南》、《葡萄酒觀察家》、《糖酒特刊》、山東電視臺、青島電視臺、青島交通廣播、半島都市報、青島日報等。
Xinhua, Baidu, Sogou, 360, Sina, Sohu, Netease, Tencent, Yahoo, People, China Economic Net, Ifeng, Chinese Net, Guangming Website, China Wine News, China Wine Online, Winesinfo, WBO Wine Business Observation, CN Food, ZGNJ, Tangjiu, Foodmate, Wine-World, Tjkx, Foodqs, FoodEx360, Onezh, Winesou, Wineita, Look vin, Import Food, Import Wine, 19888, Jiu160, SP160, China Wine News, China Alcoholic Drinks Industry, TasteSpirit, Asian Wine Review, Wine Spectator, Food & Beverage Special Issue Magazine, Shandong TV, QTV, FM897, Peninsula City News, Qingdao Daily, etc.
l 展會范圍 Exhibition Scope:
葡萄酒：紅葡萄酒、白葡萄酒、桃紅葡萄酒、起泡酒、加強型葡萄酒、烈性葡萄酒；
洋酒與烈酒：白蘭地、威士忌、伏特加、朗姆酒、杜松子酒、清酒、龍舌蘭等；
傳統(tǒng)與時尚酒飲：白酒、黃酒、啤酒、果露酒、保健酒、雞尾酒等；
酒類服務(wù)：酒類教育及培訓、酒類服務(wù)商（酒類投資機構(gòu)、物流運輸服務(wù)商、酒類存儲服務(wù)商等）等；
文化展區(qū)：媒體、出版機構(gòu)、評比機構(gòu)、研究機構(gòu)、設(shè)計公司等；
配套展區(qū)：酒類配件及器具（酒鼻子、木盒、酒杯、酒飲器皿、醒酒器具、酒架）、瓶蓋、瓶塞、橡木桶、酒類包裝物等；
Wine: red wine, white wine, pink wine, sparkling wine, fortified wine, strong wine, etc.;
Imported wine and spirits: brandy, whiskey, vodka, rum, gin, sake, tequila, etc.;
Traditional and fashionable liquor drinks: liquor, rice wine, beer, fruit wine, health wine, cocktails, etc.;
Liquor services: liquor education and training, liquor service providers (liquor investment institutions, logistics transportation service providers, liquor storage service providers, etc.);
Cultural exhibition area: media, publishing agencies, rating agencies, research institutions, design companies, etc.;
Theme exhibition area: wine theme resorts, boutique winery, wine e-commerce.
Supporting exhibition area: liquor accessories and utensils (wine noses (Le Nez du Vin), wooden boxes, wine glasses, wine utensils, wine decanters, wine racks), bottle caps, corks, oak barrels, wine packaging, etc.;
l 觀眾招募 Visitor Recruitment:
我們因創(chuàng)造客戶價值而存在 Creating customer value is the reason we exist
2019 ASIA WINE將觀眾招募工作優(yōu)化為5條渠道同時落地開展，主要覆蓋區(qū)域
為長江以北的北方市場，全方位為展商篩選并邀約精準觀眾群體，將客戶價值做到最大化。
啟用金諾20年大數(shù)據(jù)，釋放100萬跨行采購數(shù)據(jù)，通過一對一呼叫、短信、傳真、郵件、微信、資料郵寄等方式方法集中推送展會信息，邀請采購商到場，引起國內(nèi)外葡萄酒全產(chǎn)業(yè)鏈的廣泛關(guān)注。
建立觀眾跑動招募業(yè)務(wù)組，5個梯隊30人團隊，通過點對點登門拜訪企業(yè)、線下路演活動推廣、邀約各地協(xié)會和商會，擴大展會線下關(guān)注度，在山東、江蘇、西北、華北、東北、京冿冀等區(qū)域各主要地市建立觀眾網(wǎng)絡(luò)體系，完成雙一百任務(wù)計劃，即100個100人組團觀眾。
3、AISA WINE全媒體推廣
投入百萬全媒體造勢，大眾媒體及行業(yè)媒體投放，通過投放AD7廣告、與國際國內(nèi)200多個行業(yè)網(wǎng)站和媒體（百度競價、新食品、糖煙酒周刊、WBO、微釀、葡萄酒雜志、華夏酒報、酒斛等大號）深度合作宣傳，擴大展會線上關(guān)注度，完成線上觀眾預登記。
實時掌握流量動態(tài)，提高流量轉(zhuǎn)化效率，通過運營和服務(wù)青島國際葡萄酒及烈酒博覽會的官網(wǎng)、微官網(wǎng)、微博、微信公眾號、專屬社群、互動吧等一系列平臺，加大投票、文章推送、加粉互動活動，利用粉絲進行病毒式營銷和展品信息推送，獲取精準觀眾流量。
專業(yè)觀眾Professional Visitors（小B+大C） (small B + big C)
2019 ASIA WINE will optimize the work of recruitment of visitors into five channels and carry them out simultaneously, mainly covering the northern markets north of the Yangtze River. It will select and invite accurate visitor groups to maximize the value of customers.
1. AISA WINE Call Center
Enable Jinnoc 20-year big data, release 1 million inter-bank purchasing data, and push the exhibition information through one-to-one call, short messages, fax, mail, WeChat, material mailing and so on to focus on pushing exhibition information, invite purchasers to come and cause extensive attention of domestic and foreign wine whole industry chain.
2. AISA WINE Ground Promotion Group
Establish a visitor running recruitment business group, 5 echelons of 30-person team, through point-to-point visits to enterprises, offline roadshow activities promotion, invitations to local associations and chambers of commerce to expand the offline attention of the exhibition, establish a network system of audience in major cities in regions such as Shandong, Jiangsu, Northwest, North China, Northeast, Beijing-Tianjin-Hebei and complete the double hundred mission plan, that is, 100 100-member group audience.
3. AISA WINE All Media Promotion
Invest one million all media to do big pushes, mass media and industry media, through the release of AD7 advertisements to cooperate deeply and promote with more than 200 international and domestic industry websites and medias (Baidu Bidding, New Food, Sugar, Cigarette, Alcohol Weekly, WBO, Microbrewing, Wine, China Wine News, Vinehoo, etc.), expand the online attention of the exhibition and complete the online visitor pre-registration.
4. AISA WINE Operating System
Real-time control of dynamic flow, improvement of flow conversion efficiency, through the operation and service of a series of platforms such as the official website, micro official website, microblog, WeChat official account, exclusive community, interactive bars of Qingdao International Wine and Spirits Exposition to increase voting, article push, interactive activities of adding fans and make use of fans to carry out viral marketing and exhibit information push to get accurate visitor flow.
Dealers, distributors, purchasers, major customer group purchase, terminals, others
l 觀眾范圍 Visitor Range:
挖掘小規(guī)模行業(yè)痛點，全產(chǎn)業(yè)鏈資源擴充
Explore the pain points of small-scale industries and expand the resources of the whole industry chain
貿(mào)易渠道：代理商，進口商，出口商，經(jīng)銷商，分銷商、專賣店、商超等。
跨界采購：金諾會展萬家優(yōu)質(zhì)會員企業(yè)（資產(chǎn)億元以上）
團購單位：政府機關(guān)、禮品公司、商業(yè)協(xié)會、商務(wù)團體、國營企業(yè)、外資企業(yè)等。
電子商務(wù)：電商平臺、網(wǎng)絡(luò)商城、微商等；
其他：媒體記者、獨立品酒師、葡萄酒專業(yè)協(xié)會和機構(gòu)。
Trade channels: agents, importers, exporters, dealers, distributors, specialty stores, supermarkets, etc.
Cross-border procurement: Jinnoc Expo, Wanjia Quality Member Enterprise (asset of more than 100 million yuan)
Group purchase units: government agencies, gift companies, business associations, business groups, state-owned enterprises, foreign-funded enterprises, etc.
E-commerce: e-commerce platform, online mall, micro-business, etc.;
Terminals: star hotels, high-class restaurants, private wine cellars, high-end clubs, bars, etc.
Others: media reporters, independent sommeliers, wine professional associations and institutions.
l 同期舉辦 Concurrent Events:
3 days equals 30+, masters will taste wine with you
大師班：備受東北亞消費者青睞和關(guān)注的各國家葡萄酒產(chǎn)區(qū)大師班。
品鑒賽事：百元內(nèi)最具性價比、最受消費者喜愛的葡萄酒綜合品鑒評比、葡萄酒盲品大賽、葡萄酒挑戰(zhàn)大賽。
論壇會議：東北亞國際葡萄酒產(chǎn)業(yè)論壇、葡萄酒營銷會議
跨界活動：葡萄酒嘉年華、滿漢全席餐酒搭配大講堂、葡萄酒優(yōu)雅大使旗袍秀、威士忌生活體驗秀
Master Class: master class of wine producing areas of various countries is favored and concerned by consumers in Northeast Asia.
Tasting Competition: the most cost-effective and most popular comprehensive tasting and rating within 100 yuan, wine blind tasting competition, wine challenge competition.
Forum Meeting: Northeast Asia International Wine Industry Forum, Wine Marketing Conference
Cross-Border Activities: wine carnival, food and wine pairing lecture hall for the Chinese Feast, wine elegant ambassador cheongsam show, whiskey life experience show
l 展位升級 Booth Upgrading:
l 廣告費用 Advertising Fee：
|
會刊封面 Catalogue Cover |
RMB 40000 |
封二、封三 Cover 2 and 3 |
RMB 10000 |
門票 Tickets |
RMB 8000/30000pcs |
|
會刊封底 Catalogue Back |
RMB 20000 |
彩色內(nèi)頁 Color Inside |
RMB 6000 |
黑白內(nèi)頁 Black & White inside |
RMB 3000 |
|
證件 Card |
RMB 6000/1000pcs |
注水旗 Water Injection Flag |
RMB 10000/10pcs |
證件掛繩 Lanyard |
RMB 10000/20000pcs |
|
參觀指南 Visit Manual |
RMB 6000 |
手提袋 Handbag |
RMB 8000/1000pcs |
請柬 Invitation Card |
RMB 10000/10000pcs |
l 葡萄酒推介會 Wine Recommendation：
主辦方提供場地、燈光、講桌、座椅、開水、音響、白板、投影儀6000元/2小時。
The sponsors will provide the venues, lighting, lecterns, seats, hot water, audios, whiteboards, projectors for 6000 yuan / 2 hours.
l 東北亞巡展 Northeast Asia Roadshow：
主辦方提供五星級酒店場地，長條桌1-2張（長1.8米），企業(yè)水牌，酒杯適量，飲用水、冰桶吐酒桶、冰塊，6800元/每場。
The sponsors will provide five-star hotel venues, 1 to 2 long tables (1.8 meters long), corporate water cards, wine glasses, drinking water, ice buckets, wine tasting spittoon, ice cubes, 6800 yuan / per game.
l 葡酒組織定制路演
Customized Roadshow of Wine Organizations:
主辦方提供二線城市五星級酒店宴會廳，并邀請300家經(jīng)銷商前來選購。費用100,000元起，具體方案根據(jù)客戶要求制定。
The sponsors will provide a five-star hotel ballroom in the second-tier city and invite 300 dealers to come and purchase. Starting from the cost of 100,000 yuan, the specific plans will be made according to the customers’ requirements.
參展單位填寫參展申請表→加蓋公章→郵寄或傳真到組委會→組委會確認參展資格→參展單位一周內(nèi)將所需費用匯至組委會并將匯款底單傳至組委會→組委會按報名時間、展位規(guī)模及付款順序安排展位→付清款項→展位完全確定。
Exhibitors fill out the application form →seal affixed → mail or fax to the Organizing Committee → the Organizing Committee confirms the participation qualification → the exhibitors will remit the required expenses to the Organizing Committee within one week and transfer the remitting bill to the organizing committee →the Organizing Committee will arrange the booth according to the registration time, booth size and payment order→ pay the money → the booth is completely confirmed.
l 組委會聯(lián)系方式 Contact:
青島金諾國際會展有限公司 Qingdao Jinnoc International Expo Co., Ltd.
地址：青島市福州南路87號福林大廈A902室
ADD：Room A902, Fulin Building, No. 87 Fuzhou South Road, Qingdao
聯(lián)系人：范寶庫 電話Tel:0532-55552064
手機：15042671749（同微信）
E-mail: 15042671749@163 web： qdwinexpo
